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    Schema Markup & Rich Results Checker

    Paste any URL to see the structured data on the page, what's missing, and which rich results it can qualify for.

    3 free checks a day without an account. Sign in free for more.

    Structured data is how machines read your page

    People read a page and instantly know it's a product, a recipe or a law firm's contact page. Search engines and AI assistants don't — unless you tell them. Schema markup is that explicit label. A schema markup checker confirms the label is there, correctly formed, and complete enough to be trusted.

    Valid JSON is not the same as useful schema

    Plenty of sites ship JSON-LD that parses fine but omits the properties Google actually requires — a Product with no offers, an Article with no headline, a LocalBusiness with no address. Those pages get no rich result and no benefit. This checker separates the two: syntax first, then the required and recommended fields for each type it recognises.

    Schema in the age of AI answers

    Generative engines lean heavily on structured data to decide which brand to name in an answer. Organization schema with a stable @id and sameAs links to your verified profiles is the closest thing there is to introducing yourself to an AI model. Pages without it get paraphrased; pages with it get cited.

    Frequently asked questions

    JSON-LD, microdata or RDFa?

    Use JSON-LD. Google recommends it, it lives in a single script tag, and it doesn't tangle itself through your HTML.

    Can I have more than one schema type on a page?

    Yes, and you usually should. A blog post can carry Article, BreadcrumbList and Organization at once.

    Why doesn't my rich result show up?

    Eligibility is not a guarantee. Google decides per query, and it takes time after a change to be recrawled.

    Embeddable

    Put Schema Markup Checker on your own website

    Turn this tool into a lead magnet on your site. Your visitors get instant free results — you get engaged prospects.

    1

    Create an embed key

    Open Settings → Embeds, pick this tool, and set your allowed domains and daily visitor limit.

    2

    Paste one script tag

    Copy the generated snippet into any page on your site. No build step, no dependencies.

    3

    Your visitors run it

    The widget auto-resizes, matches your theme, and every run links back to a full report.

    Works on any website

    WordPress, Webflow, Shopify, or plain HTML — if you can paste a script tag, it works.

    You control the throttle

    Set per-visitor daily limits so embeds never burn through your monthly quota unexpectedly.

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    Sign in free to embed

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